Guitar Hero in India

During this trimester, I had the chance to do some awesome projects. This is something that I am very proud of.

Guitar Hero in India.png

Front page

We made a marketing plan for Guitar Hero to be launched in India during 2009. I thoroughly enjoyed the research, analysis and recommendations. Way to go Jed (my partner in crime)

Air Guitar Nation…

A few months ago, I wrote about air guitaring… for the uninitiated.. And this is – professional air guitaring people… ;-) ! The quest for the ultimate air guitarist is here… I for sure am waiting for this movie =)!

http://www.apple.com/trailers/independent/airguitarnation/trailer/

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Practice much?

F***ing awesome guitar playing man!!!

Practice Much?

Whoa, now that’s classical music

Really cute “In the Jungle” Song!!

Walking the lone street…

Lonely Street

[Slow mellow acoustic riff giving a very ominous brooding] – 4 beats
[Drums start with just the base drum going DUDH DUDH DUDH DUDH per second] – 4 beats
[The guitars get into the distortion mode]
[The second guitar - lead comes from a low volume end of scale notes]

I am walking down the lane
Walking down the street
Ambling through the alleys
Away from the bustling beat

And I pass this old man
With his tattered torn blanket
Clothes once plush and rich
Now, rags and buttons rusted….

[Snare hits ta-ta-ta-ta, and cotinue with the normal 4beat rhythm]
[Ominous Chords - have to check with potti]
[Chorus]

I walk downcast
Down this empty street
Through the black crowded roads
I still walk alone

I walk downcast
Down this empty street
I walk through these crowded roads
And still I am all alone….

[Back to DUDH DUDH on the drums + riff on rhythm + end of scale on lead]

As I near the old man
I heard him call my name
Startled I turn,
And face his gaze through the mane

[hold the lead..... and a vibrato]
Gaze through the mane

Fear filled my eyes
His mane shining through the glow
As he parted his hair,
Gazed me back like the mirror I know…

[Snare hits ta-ta-ta-ta, and cotinue with the normal 4beat rhythm]
[Ominous Chords - have to check with potti]
[Chorus]

I walk downcast
Down this empty street
Through the black crowded roads
I still walk alone

I walk downcast
Down this empty street
I walk through these crowded roads
And still I am all alone….

[4 beats pause]
[Power chords strum for 1 beat]
[All die out but for the rhythm and the drums following the rhythm is a slow time roll]

I run out and scream
Getting louder with passing stay
The beat tells me that soon
It’s gonna be my dying day…

[Just snare and base, with the lead going beserk over the ominous feeling givers]

Be my dying day – my dying day
My dying day – my dying day
Be my dying day – my dying day
My dying day  -my dying day….

[A screaaammmm]
[Everything comes in]

I run out and scream
Getting louder with passing stay
The beat tells me that soon
It’s gonna be my dying day
Fate’s a crazy player
Never knowing what’ll come
I run with my eyes open
Watching out for death’s own pun…

[Break into the lead after a reverse slide] – 4 beats

Death’s own pun…..

[end with the lead holding the highest note reached after playing for about 20 beats]

Air guitaring for the uninitiated

Air Guitaring

Disclaimer: This article is NOT for those people who are taking part in any of the air-guitaring championships held in the world. Of course you can read and prolly get some tips that you can make use. But, you CANNOT hold me responsible for your foibles or follies. Danke!

Air-guitaring. What every n00b to the world of Rock and Heavy-Metal starts doing. He [Please note that anytime I say he, it should mean he/she for the feminist! For the others who don't give a hoot, read it as he only] carries it on the climb to understanding more complex stuff on the music – riffs, tones, scales, vibratos, finger vibratos etc. He carries it on as he discovers new bands, as his preference of rock is finely grained towards the Metal or towards the soft side. He carries it with him through the jaded phases of his girl friend dumping him, through the phase of rocking pubbing, through the phase of terrace-boozing, etc.

Let's start of with the definition of air-guitaring for the uninitiated shall we. What else than Wikipedia, ;-) !

Air guitar is the act of pretending to play guitar, consisting of an exaggerated strumming motion and often coupled with loud singing or lip-synching. Air guitar is generally used in the imaginary simulation of loud electric guitar music, especially rock, heavy metal, and so on. Although it is acceptable to play air guitar to acoustic songs, it is an act traditionally left to rock. Headbanging is often used in conjunction with an air guitar. Real guitar players also often play air guitar quite accurately while listening to their favorite artists.

Well, according to me, it's a semaphore to show your interest in the rock/metal music. It's ultimately _the_ best conversation starter in a pub, when awesome metal/rock stuff is going on. There's nothing like getting out of your chair, going to the middle of the "floor" and bang your head and wave your arms frantically, doing a "Young" [relate: ACDC] move and play your stuff out!

So, how do you do get to be a master at it? Well, I'll try and analyse my experience in air-guitaring, which has been lauded to be one of the most "original" ones. I have a good eye for such things, and hence will try and introduce you into steps, guides that will help you get on to the podium of "air-guitaring".

Rule # 1: Do NOT learn the guitar professionaly.
Air Guitaring

If you start learning the guitar professionaly, you will be introduced into the right world o guitaring, which is to hold a guitar and then play. Now, that is NOT to be done by the air-guitarists. We, as a clan are not expected to play the guitar as well. We just sport the long hair, the energy and the fingers needed to strum air, which has very little friction btw. Furthermore, if you learn the guitar professionaly, you will tend to have a guitar and think too much about it. So air-guuitaring just phases outta your mind. The next time you hear a song, you will go to fetch your guitar than just going wild in the air!

Rule #2: Keep watching videos of the great guitarists.
Practice makes perfect. Watch the videos and follow them like how a lotta Americans follow the "exercise videos". W-P-R is the mantra of the day. Watch-Play-Repeat. [Not, Water-Plans-Regularly] And again, watch-play-repeat! Chant this mantra everyday when you wake up and every night before you go to sleep.

Rule #3: Think that you are Joe Satriani, Mammstein, Eric Johnson, Hendrix, Clapton…[You get the drift].
Positive thinking. That's the buzz word of all the self help books. Being a self help article, I thought I should include it as well. Anyhoo, it does help. More than imagining you as them, imagine you playing for a crowd willing to die for you, willing to remove their tops for you, holding out their cigarette lighters, cheering you on, no matter what you do. [In reality tho, you are in the crowd, but hey, get back to positive thinking] ;-) ! So, imagine you playing these raging riffs, plucking and tapping your way to glory. Traversing excellent paths through the death-defying scales. Imagine your air-guitar to be a part of you, an extension that you can't live without. An extension that is your forte. An extension, which you can mould, and make it do whatever you want!

Rule #4: Wear and cultivate the attitude.
Air Guitaring

An opportunity missed is well just that, an opporunity missed to exhibit your talent as a rock/metal freak. What is the use if you just wear black all the time, have metal chains hanging around you [sport a weird haircut if you are one of the new-age metal freakos L-) ]. You need _the_ attitude to pull of an excellent air-guitaring performance. :-D ! What I think really helps is imagine that you are half way down your vodka bottle, drinking neat. Your favorite metal/rock music going on, the music twitching every part of your body. It's flowing through your nerves, your veins and you just let loose.

Initially you may look like you are going into fits, or are molesting a lab rat, but practice with the right videos and you will get there dude(ttes). It actually helps if you imagine a guitar there and are running your fingers through it!
Air Guitaring

So, get out there and start what is needed to become the air-guitarist that you should be ;-) ! Btw, there are lots of competitions for Air-Guitaring You can check them out at the end of the Wikipedia page. Hopefully, see you next time with your arms flouting in the air like there's no other way to go!

Keep rocking!!

References:
Images – http://www.bbc.co.uk/cambridgeshire/music/2003/07/air_gallery/gallery3.shtml
Definition – http://en.wikipedia.org/wiki/Air_guitar

Further from here
I think I should try and arrange an Air-Guitaring competition at one of the pubs here in Bangalore. If there are any people interested, post a comment. Prolly we can organize something ;-) ! Say What? Hell yeah….